Behind the Wheel at Chrysler: The Iacocca Legacy

by Doron P. Levin
Product Group: Book
Publisher: Mariner Books (1996-10-17)
ISBN: 0156004747
EAN: 9780156004749
Binding/Media: Paperback - 368 pages
SKU: 5_4646
Condition: Collectable Like New
Comments: EARLY PRINT. LARGER SOFTBACK BOOK AND PAGES ARE ARE IN FINE CONDITION, CLEAN AND TIGHT. SHIPPED RAPIDLY BY US POST OFFICE EXPEDITED. PRIORITY AIR MAIL IS PROVIDED TO AN ADDRESS THAT WILL BE OVERSEAS AND TO APO/AFO.

Editorial Reviews

Product Description

A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.

Retail Price: $26.95
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