Financial success, Carnegie believed, is due to 15 percent "professional knowledge" and 85 percent to "the ability to express ideas, assume leadership, and arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated, without making them feel manipulated.
Carnegie also emphasizes that, the ability to speak is a shortcut to distinction. It puts a person in the limelight, raises one head and shoulders above the crowd. And the person who can speak acceptably is usually given credit for an ability out of all proportion to what he or she really possesses.
'How to Win Friends and Influence People' will enable you to:
1: Get out of a mental rut think new thoughts acquire new visions discover new ambitions2: Make friends quickly and easily3: Increase your popularity 4: Win people to your way of thinking 5: Increase your influence your prestige your ability to get things done 6: Handle complaints avoid arguments keep your human contacts smooth and pleasant 7: Become a better speaker a more entertaining conversationalist 8: Arouse enthusiasm among your associates